Martin’s fictional universe into a multi-series franchise.īut HBO has also proven cautious, dropping more than $30 million on the pilot for another prequel spinoff starring Naomi Watts that was ultimately not picked up to series. The network spent nearly $200 million on the first season of “House of the Dragon” - and would love to turn author George R.R. Like Amazon, HBO has a lot riding on the first spinoff from its beloved fantasy blockbuster that ran for eight Emmy-winning seasons (despite poor reception for that final season in 2019). ‘LOTR: The Rings of Power’ Showrunner Details How Writers Developed a Prequel World to J.R.R. Tolkien estate, perhaps that’s not such a surprise. Given that the tech giant paid $250 million just to acquire the rights from the J.R.R. Claiming a debut weekend so far out in advance is a strategy normally reserved for event films. Move-countermove.Īmazon made the unusual move to announce a premiere date for “Rings of Power” last August, more than a year before the show dropped. That allows the “Lord of the Rings” spinoff to drop its season finale a week before the “GoT” prequel’s.
On Tuesday, Prime Video shifted its release strategy by announcing it will open “Rings of Power” with two episodes instead of just one, as originally planned. Still, there has been some scheduling gamesmanship. Prime Video saw the long Labor Day Weekend as the optimal release window with plenty of catch-up opportunity for viewers right before many kids head back to school.
Unlike the traditional TV season which sticks to rigid programming schedules, streaming has more leeway over when it drops new content. ‘Rings of Power': Which Prequel Are Fans Most Looking Forward to? | Chart
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